alba1 said...
also observed is the lack of commentary about the commercial nature of this trip. Notice how the branding people have not missed an opportunity. Every hat, spray jacket, boat siding is well endowed with sponsor logos.
Call me cycnical or a cab, but I think it's a devious and clever strategy to put a cute, blonde teenager in a pink boat and send her round for a dangerous adventure.
It's Marketing 101: sassy sexy sailor, hyped pre-event launch, drama fuelled preparation...
This is a clever marketing exercise. The girl in the boat is almost irrelevent, until it comes to tears.
Where are the people from EB, Panasoninc, Channel Tin, and numerous others ?? Will they give an endoresement here ? no way. they are having a bet each way by laying low until the plaudits are piled on. THEN we will hear from them for sure.
umm yeah-did you think they were doing from the goodness of their hearts?
Life lesson 101-cigarette companies dont really have any interest in sports, except to get you to buy their gaspers. The way to do that is to have big signs/hats/ clothes with their logo in your face.
Is it a coincidence that whenever a football coach gives a press conference there is a backing board with their logos on to fill the screen? Except when its a sex scandal etc.
But I agree that those secondary sponsors would be foolish to make a song and dance just yet...
my best wishes to her, even though I am not all for it (the type of record being set that is)