So many good & interesting POV raised in this topic, the last from the USA guys are quite true, people want quick cheap and easy, very few prepared to work hard and long to the achieve the skills base. The best counter to this is 2 weeks dedication at well equipped windsurf resort.
Not sure the technical aspects of the sport kill it, that just consumer choice..you can get by with very little gear if your honest with yourself and your sailing.
Although I do think the most focus should be applied the most common/popular type of sailing style and gear, to have the most effect.
The other part seems true also the 'industry' seem to spend all their efforts into getting current participants to update gear, and very little on promoting to the outside world, and with SUP on the go they do seem to focussing most of their efforts towards SUP as quite simply this is where the growth and $$ is.
So if windsurfing is a drug, and we know it is.. spend less time on those already hooked and more time on getting more people hooked..a drug dealer gives the first hit for free to get one hooked...the 'industry' needs to think the same, they seem fixated on just getting a 'upgrade' sales instead of new participants.
The equipment has never been easier to learn on than now, especially with inflatable tech, so no better time than now, I don't believe the cost issue is massive factor, didn't stop kites.
In this part of the world the industry just leave it to a handful of 'volunteers' to get people hooked and hope that they then get a sale, the 'industry' not volunteers needs to 'invest' into the sports growth for it to prosper.
Take a leaf out of the AFL/NRL/Soccer Cricket junior development programs/marketing they are spending heaps (and always have) on getting people hooked, and the long term rewards and results are proven. Even Lawn bowls has a newbie strategy/plan in place!
These industry's don't sit back and rely on volunteer support only, sure there is heaps there also, but they do invest. A pro footballer especially the newbies just on contract are put to work, doing clinics, lessons, school PR etc, a sponsored or pro Windsurfer does what??? The industry may give them discounted or free gear, but again how does that promote the sport to the world?
If I was a 'brand' my 'pro sailors' would be spending 75% of their time on promoting the sport, 25% on Comp and self promotion within the industry.
Name the 'fully paid for and sponsored' 'industry' come and try/learn/promote program in your area, what schools program are they running in your area?
Media also is key, what would the 'industry' media/marketing strategy to the mass market be? How are they pushing the sport at mainstream media? I doubt there is a strategy in this country or resources dedicated to the cause. Given that the sport is so small it may have to be joint effort across the brands sharing the cost, which would actually be quite a realistic idea/goal, it all starts with a 'strategy' and I fail to see any evidence of one from the industry in this country.
Call me simple, but imagine a van/trailer in each state travelling to a suitable learning spot offering free come and try weekends every weekend, that alone would ensure a great uptake, but has regular and consistent. RQYC - Cam and the team have the closest to that going on in Brisbane and its doing a great job, amazing program and service...but again this isn't 'industry' initiative doing it, its volunteers and participants giving up their personal time.
It all has to start from the top as a joint industry effort, with a plan and strategy, done properly and executed consistently over 2-3+ year time frame,I have no doubt the sport will again grown in Australia.
Left on its own, it's in trouble.