jim beam sponsored the aussie wavesailing titles on the goldy in 96,
at one of the pub nights the rep said to me "when we first introduced cans of jim, cheap cola cordial and co2 to the scene, we have been blown away by how many idiots pay our seriously inflated prices, we are laughing all the way to the bank!"
i think they have a little bit of margin to spare.
the stuff tastes like sugar, syrup and more sugar anyway compared to a nip, three ice cubes and your favorite mixer.
ban the crap completely and fast food while we are at it.
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