Hey DJ - why apply it at all? I've never seen you actually paddle! You just seem to magically catch waves and have a very large, expensive selfie stick!
The wet method works well - no need for any detergent. That part would scare me. Yeah-yeah, I could make the same joke now as well - particularly given the obvious board fetish in the video - get a room!

. It's the same trick they use for applying large stickers to windows.