Buzz Kites (Lee) said..Saffer said..Buzz Kites (Lee) said..
Great to see the maturity of the responses has improved since last season. It's a shame for Australian entrepreneurs that tall poppies are so often targeted by those who most commonly live in mediocrity.
I don't think people have an issue with entrepreneurs, people have an issue with entrepreneurs who don't heed good advice and think they know better. It's called arrogance and it's been the undoing of many an entrepreneurs and established companies.
As an example, I gave you some free advice on fixing your website because it didn't align to the price premium you were charging. You still haven't done that, and for a marketing manager, that's pretty dismal. Branding 101. Not expensive, high impact for a company where people typically go to the site because they haven't heard of the brand. Right now it still looks like Mum and Dad's Milk bar down the road, and that doesn't inspire confidence when buying from a brand.
But hey, ignore me, I obviously don't know what I'm talking about.
When did you last look at the web site?
Honestly, you could pick up a wordpress premium template for about $40 that is better than that, if you bought a wordpress premium subscription which is about $100 a year, you'd get it free. Same with Wix. It's either badly implemented or just a crap template. It looks like it was self implemented, which is fine if you had someone who actually knew how to do it. The problem with that is you are selling premium pricing, not mum and dad's corner kite shop pricing.
So where do I start on just the site (and I don't even run our company's website):
1. No colour consistency - Photos should be colour graded to at least look similar. They look like the came out of 20 different cameras
2. No format consistency - formats don't align, all over the place
3. Font colours are off
4. basic mistakes - A$ for some items, $ for others
5. No consistency in stock photos, on white for some, on cream for others
6. No consistency in how the graphics are tagged onto photos.
7. Missing graphics on foil page
8. please arrange test drive blocks look like they are designed for a different page
And that was just the front page. Some examples below
As a current business owner, and someone who has started multiple successful business, I hate to see people throwing money down the toilet but at the rate you are going, you will end up burning lots and you probably won't get the success you want, so I suggest you suck up the advice from whoever you can.
And I'm trying to be helpful in saying lose the arrogance, it's not doing you any favours with your potential customers.