I can buy 3 - 2011 race sails online delivered to my door for $2587, buying the same amount of sails(same sizes well known brand) from a shop it would cost me $5,816 + delivery,
Anyway enough of this crap
Exactly, you are obviously quoting extremes here.
That sort of comparison is just pointless.
Most brands & shops have comparative prices, even to the on-line stores.
Compare apples with apples.
I was discussing this last weekend on the beach with a retailer whilst actually trying a sail before deciding whether to buy it or not.
Seeing if it rigs right on my existing mast etc.
I also got to try 3 new 2012 boards, not for 5 minutes either, I had them all weekend.
Now there's a new concept, DEMO GEAR, feel it, touch it, try it, get shown how to rig it correctly.
How would that work with on-line shopping?
Oh yeah that's that risky bit again