swoosh said...
Why is that unreasonable... the way I see it, it doesn't cost the local retailer anything as the manufacturer covers the cost of the warranty claim. And the local retailer might get to build some further business with the customer.
If the board is replaced under warranty, the shop supplies you with a new board and gets a 'credit' from the manufacturer.
All is fair you might think... except the shop has to wait for a new board to be shipped meaning it now has the potential of missing an actual sale (Recommended retail price) as opposed to a credit for the wholesale price of the board from the manufacturer.
We are not talking huge numbers of boards here that shops import.
A store may only import 5 or so boards in a particular range.
Removing one of those boards from the sales fleet as a warranty on a board that was not even purchased through the shop actually costs the store money through reduced sales.
It can often take 2 - 3 months for stock to arrive from manufacturer, clear customs and then be delivered to the shop. If this happens mid way through the season then there is a good chance the store is going to be left holding the stock for the next season once the replacement board actually arrives...
All of this to help someone who didn't purchase the board through them in the first place with the whole process actually 'costing' the store time, lost earnings and the difference between wholesale & RRP from point of sale