Well sort of. In case you haven't heard yet, Billabong has bought out Dakine.

I figure the guys that pay $100 plus for a pair of boardies arent going to get them wet....[}:)]

Prices will go up by $100 and a massive logo will be on all harnesses.

I'm wondering if all the teenagers with no idea about surfing will now be going to school with a harness on?

evlPanda said...

Richiefish said...

I figure the guys that pay $100 plus for a pair of boardies arent going to get them wet....[}:)]

But they've got that Billabong logo on them!?
OK, next you're going to say that paying for a sticker to advertise your "favourite" brand is stupid.

Hell no. I think that people who pay for advertising stickers are akin to Einstein in intelligence.(we really need the new sarcasam smile)

md74 said...

I wonder what percentage of dakine is windsurfing related, im sure its only small, billabong must have seen value there in the company and its future direction, I cant see how you all bag on it being a negative, seriously.

As Bill Hislop said "you cant stop progress"

Yeah Da Kine do stuff all windsurfing things these days. Their main business is bags, Back packs, ski bags, snow board bags, camel packs, mountain biking bags, bags, bags, bags and an odd set of thermo form foot straps.

in recent times, billabong have purchased :

mrs palmers, kustom shoes, nixon watches, element skateboards, von zipper sunglasses, sector nine skateboards and now da kine.

all the companies retain their management, design teams and hopefully their soul.
however their product is exposed to billabongs worldwide distribution for global consumption.
good or not? who knows!

Richiefish said...

I figure the guys that pay $100 plus for a pair of boardies arent going to get them wet....[}:)]

Time for a rant...

I just recently got 2 pairs of those expensive O'Neil boardies, (on sale for 20 bucks, of course) ...I used to always buy the cheapies but now I know the difference I'll never go back!!!!! (Well, depending on finances!)

These things are FANTASTIC!! The material and the quality -- the cheap ones are made of material which is flimsy and also goes mildewy, and the velcro fly always wears out so you end up exposing yourself, things fall out of the pockets when you waterstart (how many hotel keys have I lost so far??), and so on...

But the "proper" boardies are designed for heavy surfing use, so they're made from the right material - quick drying and super-tough, the pockets close up well, the new "neo-fly" is a brilliant step forward as well...and the Superfeaks are made from stretchy spandex with neoprene panels which makes them soooo comfy!!!

Go the exy boardies!! You won't regret it!!!!