Personally I don't see the point.
Whats the average surfer going to get out of it. Maybe a two minute snippet of footage on tv in two ft crap.
It will probably inspire the next generation of Zillas and Euro kooks and even aggro Aussies to hassle some more for competition success
It all stinks of the corporate dollar and in reality it will only be a lucky few to get paid
As for the nine to fiver it will put more strain on the already limited resource of waves.
Most weekends are a right off already with a small army sitting on anything that remotely resembles a peak.
But I suppose we all got to get with the times or get left behind.
I just think the people that are pulling the strings haven't got anyones best interests at heart.
Ego and money driven