Chapter 11 protection - about to be brought out by the same mob who brought into Billabong.

From this customer's perspective, good riddance! Cheaply made trinkets for surfies, not reliable equipment for surfers. For the most part.

Same - got a new one under warranty. Still never used it ! Went back to the old faithfulls - ONeil !!

I've been smart enuf to have never bought a Q wetty. Booties, hats, covers, etc, etc have been won or gifted, but ... cr@p.

Surf69 said..
Quicksilver was under license in Different countries, So Quick USA was Different to Quick Australia. Is that still the case?

nah they wrapped it into Quicksilver global quite some time ago

Swellnet has a good article today about quiksilvers woes, worth a read.

I actually rate their ignite springies. I just bought the ignite 2.2 again online for next to nothing and find them a decent suit for the price.

Ricardo - agree Salts & Suits is a must read for anyone wanting to get into the rage trade.

The story of Volcom / Body Glove & how they each reacted to sudden emergence of grunge / black clothing whilst everyone else was doing fluro (think 1990-1 & Hypercolour) is a lesson to learn.

In the rag trade they are only 1 or 2 bad seasons from losing relevance in a trend based industry. Note this is not restricted to the rag trade and is relevant to all retail businesses.

Working in Banking & Finance I have worked with very successful brands (both big & small), brands that have closed, brands that have been bought & sold from receivers, as well as small brands that will always struggle. The common mistake appears to be trying to be too many things - ie manufacturer / wholesaler / retailer / board sports / international sales / online sales / sponsorship & athlete program.

Each business model has its own nuances and these need to be addressed to be profitable.