If they were serious about the product it would be easy to do a non-bullsh1t, reasonably scientific test to prove that it works and how much the effect is.
(eg. Measuring the glide of identical boards in still water with a known amount of thrust. Measuring the drag on identical boards in a constant water flow. etc etc etc)
Instead they have testimonials and endorsements from a bunch of boofheads.
Hmmmmm, I've heard that before.

I just looked at the web site and even the "Technical Advisors" are a bunch of surfers. No sign of any chemists or physicists or ....