 |
8:42 PM Mon 20 Apr 2009 GMT
 | | 'Advertisers move on link for accountability abd value'
|
For the last five years advertising on the Internet has powered ahead of any advertising form. The Internet has swept all before it; magazines, radio and newspapers, and now television advertising is under threat.
At current rates the Internet will be the number one advertising media within another two years.
Unlike TV, the Internet is an affordable option for small and medium size organisations that want to target a very specific market segment.
Guy Phillipson, chief executive of the IAB UK, said advertising budgets world-wide were being 'slashed' before and during the recession and advertisers wanted a 'clear return' on their money.
'Accountability is Online's trump card,' he said.
And the Global Financial Crisis is accelerating the trend as value for money advertising is the only kind that companies can justify.
In Australia online advertising has recorded a 27 percent year-on-year growth according to figures released recently by IAB Australia in its Online Advertising Expenditure Report compiled by PriceWaterhouseCoopers.
So what does this mean for Marine advertisers?
There is only one Australian marine media group that can deliver accountable online options for advertisers large and small.
Tetra-Media's Sail-World.com, Powerboat-World.com and MarineBusinessNews.com have a monthly circulation of 125,000 boaters, it is easily the largest online marine news source in the Asia Pacific.
Developing a wide range of advertising features and options over the last decade, with proven and robust data capture, it allows the Marine Industry to gain visible, measurable ad campaign responses that cannot be found in any other media.
We have assembled information to help you understand why NOW is the time to switch more of your advertising expenditure online
You can start an online add package for as little as $195 per month and we deliver high impact custom packages for high end products for $5000 per month.
The most popular packages are in the $300-$1000 per month range.
To find out just more, pick up the phone and call Brendan Maxwell on +61249772116 or email [email protected]
by Brendan Maxwell
|
|
