Jessica Watson's voyage provides some sailing sponsorship insights



7:38 PM Mon 17 May 2010 GMT
'A delighted Jessica Watson' .
On Saturday, Australian teenager Jessica Watson sailed into Sydney Harbour to complete an amazing journey. The 16 year old has spent 7 months sailing around the world, on her own, without stopping. The voyage will have a huge impact on the way sailing is regarded and also has big implications for the sponsorship of sailing activities. Jessica's story is not about sailing, not really. The reason that her arrival back in Australia received live television coverage and was reported in media that would never normally carry a sailing story, is that it is a human interest tale of achievement. It ...


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by David Fuller




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